According to the Xingji Meizu Group was officially announced today. The group is integrated by Hubei Xingji Times Technology Co. and Zhuhai Meizu Technology Co. and is based in Wuhan. Meizu officials said that the two sides will actively invest in chip research and development and other cutting-edge areas, around the three curves of “cell phone + XR + forward-looking technology”, focusing on the full chain of consumer electronics innovation, covering smartphones, XR technology, self-research operating systems, chip research and development, satellite communications, wearable smart terminals, smart home, trendy lifestyle and other areas.

In addition to the new company mentioned above, Meizu also announced a new brand logo and brand concept today and officially announced the Meizu 20 series scheduled for March 30.

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Global folding screen smartphone shipments are expected to grow 52 percent year-over-year to 22.7 million units in fiscal 2023. And global folding screen phone shipments will reach 14.9 million units in fiscal 2022. Cumulative shipments from Q1 to Q3 2022 are up 90 percent year-over-year and now stand at 9.5 million units, according to the report. However, due to global inflation and the economic downturn, the growth of global folding screen smartphone shipments is bound to decline in the fourth quarter of 2022.

This volume may be insignificant in the context of the overall smartphone market, but if you consider the ultra-high-end market ($1,000 or $7,000 and up), which has always been significant, we see that folding screen phones are starting to dominate,” said Tarun Pathak, director of Counterpoint’s global smartphone business. In that segment, folding-screen phones are shipping a double-digit share this year, and we expect that number to grow to more than 20 percent in 2023.”

The report notes that more Chinese OEMs are expected to enter the market, so the global folding screen phone market is bound to become more competitive in 2023. However, Samsung is expected to continue to lead the market. Honor, Motorola and Xiaomi will aggressively enter the folding screen smartphone market outside of China. Meanwhile, Huawei, OPPO and Vivo are expected to launch new folding screen phone products in 2023. Given the increasingly competitive folding screen smartphone market, prices are expected to become more affordable in 2023. High prices have been a major obstacle to the popularity of folding screen devices.

Commenting on the folding screen smartphone market, senior analyst Jene Park said, “Competition in the global folding screen smartphone market is expected to intensify in 2023 as more OEMs enter the market. Samsung has launched the Galaxy W 23 Flip/Fold to meet the demand for folding screen phones in China, while Chinese OEMs are targeting Western European markets. Given these developments, the Chinese and Western European folding screen phone markets may be at the center of a fierce battle.”

In response to the popular question many are asking about Apple’s entry, Jene Park added, “The company is still not covered in our short-term forecast, but they are known for their slow pace, and their current strategy is to wait for the opportunity to move and actively follow the moves just like the rest of the market.”

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According to industry sources, Samsung Display has set a target of applying transparent polyimide (PI) substrates to foldable phones released around 2024, with the flexible organic light-emitting diodes (OLEDs) currently used in mass-produced foldable phones using yellow PI substrates, the report said.

The reason Samsung Display plans to use transparent PI substrates for flexible OLEDs is to improve the light transmission of the under-screen camera (UPC), whose lens aperture is only visible when using the camera function and is structurally located below the OLED display. When using the camera function of the UPC, external light must pass through the flexible OLED.

Samsung Display has reduced the pixel density of the UPC area to 187 PPI, half the 374 PPI (pixels per inch) of the rest of the display area, to compensate for these drawbacks associated with the first application of UPC to the Samsung Galaxy Z Fold3. If the pixel density is low, it is possible to increase the area that can receive light. However, the size of the display pixels in the UPC area also increases to four times the size of the remaining area, so there is a clear border between the UPC and the rest of the display.

If the Samsung display replaces the yellow PI substrate with a transparent PI substrate as planned, the light transmission in the UPC area will be increased, allowing clearer pictures to be taken than at present. Pixels could also be arranged more densely than they are now, and the borders with the rest of the display would be less visible.

The report also says that the heat resistance and high cost of the transparent PI varnish needed to produce the transparent PI substrate is a challenge. Samsung Display initially wanted to use transparent PI substrates for the Galaxy Z Fold 3, which was released last year, but the application was delayed due to the nature of the transparent PI varnish. If Samsung Display succeeds in developing a transparent PI substrate, it is expected to be used first in Samsung Electronics’ foldable phone OLED and then in Apple’s iPhone.

LG Display is also developing transparent PI substrates for UPC applications based on its own technology roadmap, and the yellow PI substrates are also used in LG Display’s iPhone flexible OLED panels for Apple. According to the roadmap, LG Display plans to increase the light transmission rate of UPC to 20% by 2023 and 40% after 2024.

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“This enhancement, we see as the core strategic investment point for Honor to compete in the global market in the future, and in the future, you can see MagicOS 7.0 in addition to the connectivity capability, the security capability and the wisdom capability.”

Zhao Ming said, “From now on, every 2 or 3 months in the future, we will see Honor’s continuous innovation and products and solutions that can have a strong impact on the industry.”

Zhao Ming said that MagicOS 7.0 will be released in the fourth quarter, and with the release of MagicOS 7.0, Honor will also release a new generation of folding screens at the same time, and in the next three months, new flagships will be released.

In the company’s strategy, Zhao Ming said Honoris still actively developing and its aggressive posture, both in China and the global market, is increasing investment, especially in the field of research and development.

Zhao Ming revealed that the entire company was close to 8,000 people when Honor became independent, and today only the R&D staff is close to 8,000 people, accounting for more than 60%.

“We will continue to increase investment in research and development, and our R & D efficiency I am also very confident that our R & D efficiency in the entire industry is also the highest, I mean the output of each person, Honor or an elite strategy.”

Honor from the beginning set aside an R & D team dedicated to the OS system, according to Zhao Ming This project is a very strategic project within Honor, representing the core strategy and future of Honor.

“What we want to build is able to rival and compete with any of the operating systems.”

Referring to Honor’s next strategy, Zhao Ming said that Honor will build its own developer ecology around Magic OS in the future, and when MagicOS 7.0 is released, the company will also hold a Honor Developer Conference to open the company’s core capabilities based on MagicOS 7.0 to the industry.

“They can call our capabilities and functions, and developers can develop corresponding applications based on them so that there are more choices for consumers.”

In terms of R&D investment, Zhao Ming said that in terms of R&D investment as a percentage of revenue, Honor is the highest among China’s cell phone manufacturers. “It is much higher than the ones that have been released in the market, at least 1.5 times to 2 times more than them, or even higher.”

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According to the official preview introduction, Motorola Razr 2022’s secondary screen can achieve a variety of operations, including displaying the selfie screen, listening to music, watching videos and many other functions, and even directly play the “glory of kings” hand game.

It is worth mentioning that the actual picture shown not only shows the secondary screen, “half-fold state” also means that the machine should support infinite hovering, can be folded to any position.

This will also bring more ways to play, such as the half-fold state directly saving the phone stand, can be more convenient for video calls, etc.

In addition, the internal screen of the Moto Razr 2022 is also very interesting. This time, it solves the strange screen ratio in the past, but directly matches the iPhone, and the 6.7-inch screen after unfolding is basically the same as the iPhone 13 Pro Max, which is more friendly and practical in terms of displaying content.

The Moto Razr 2022 also features a comprehensive upgrade to the hinge with a third-generation star-track pivot, making the new machine’s crease more optimized.

The official claim is that the Moto Razr 2022 is a folding screen phone with the optimal crease.

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In 2011, Samsung Electronics first launched the Note series of smartphones. Over the years, with larger screen size, the Note series of phones has been a modest success.

But as smartphone screens continued to grow, including Samsung’s own Galaxy S series, forcing the Note phones eventually cease production. the Note 20 was released in 2020 and was the last phone in the Note series. Meanwhile, Samsung Electronics filled the void with the Galaxy S Ultra model.

In 2019, Samsung Electronics launched its first folding screen phone, the Galaxy Fold. since then, Samsung Electronics has released a number of other models of folding screen phones. But to date, the foldable screen phone is still a “niche” product in the overall smartphone market.

And Samsung Electronics said today that it wants to turn them into “mainstream” products to improve the profitability of its smartphone division. Sung Koo Kim, vice president of Samsung Electronics’ mobile experience division, said on a conference call today, “We will continue to maintain the sales momentum of the Galaxy S series phones in the second half of this year. In addition, we will also launch a new folding screen phone and drive its sales beyond those of the Note series.”

It is unclear when the Samsung foldable screen phone sales will surpass the Note series. But for reference, the Samsung Note series phones shipped 190 million units over their entire lifecycle. So far, Samsung’s foldable screen phones have shipped just over 10 million units.

Samsung Electronics plans to release a new folding screen phone next month. Currently, Samsung’s two latest folding-screen phones are Galaxy Z Flip 3 and Galaxy Z Fold 3, with cumulative sales of about 8 million units so far.

Bryan Ma, an analyst at authoritative research firm IDC, said, “It makes sense for Samsung to bet on foldable products: it’s a high-end and high-margin product that can push up the average sales price and set Samsung apart from the competition.”

Brian Ma added: “Even though the Note series still has a loyal fan base, it’s still a decade-old product. Betting on a foldable screen phone will allow Samsung to stay ahead of the game.”

The profitability of its smartphone division has also been a major concern for Samsung Electronics. In the second quarter of this year, Samsung Electronics mobile business saw a decline in profits from a year earlier due to rising costs and unfavorable currency effects. However, at the same time, revenue grew year-over-year due to increased sales of high-end products such as the Galaxy S22 smartphone and Tab S8 tablet PC.

Samsung Electronics expects the smartphone market to remain flat or grow modestly in the second half of this year, and foldable screen phones will be key to improving profitability.

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