Following the previous announcement of the brand logo, today BYD officially released a preview of the brand’s first model. The new car is positioned as a new energy hardcore off-road SUV.

At the off-line ceremony of BYD’s 3 millionth new energy vehicle, Wang Chuanfu, chairman and president of BYD Co., Ltd., said that BYD will release a subversive “black technology” and apply it for the first time to the model it looks up to. In the recent video circulated on the Internet, this hard-core off-road vehicle supports the function of “turning in place”, which may be what Wang Chuanfu called “black technology”.

BYD has revealed that the brand new brand is with an overall price range of 800,000 to 1.5 million yuan. It will use BYD’s most cutting-edge automotive technology, representing BYD’s strongest capabilities in electrification and intelligence. At the same time, the new brand will not only adopt a new logo, but also be independent in terms of brand, product, sales service network, and operation team.

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The official said: “The rhythm of light and shadow interprets the dynamic form; the flow of light and shadow outlines the security background; the change of light and shadow shows the hard-core style.”

This preview shows the detailed design of the vehicle, and judging from the pictures, the new car should be equipped with a domineering air intake grille, and the taillights adopt an L-shaped design.

The previous spy photos show that the overall body proportions of the first model are majestic and stable, the lines are simple and tough, and with the square shape of the outer contour, the whole vehicle is full of momentum. From the spy photos of the wading scene, it is speculated that the ground clearance of the car is quite high, which brings better passing performance. In addition, it is also equipped with an external spare wheel, which highlights the off-road performance.

It is reported that the new car will adopt a non-load-bearing body, which can cope with complex or difficult road conditions including steep slopes, shell craters, and A-shaped slopes. In addition, at the off-line ceremony of BYD’s 3 millionth new energy vehicle, Wang Chuanfu, chairman and president of BYD Co., Ltd., said that BYD will release a subversive “black technology” and apply it for the first time to the model it looks up to. In the recent video circulated on the Internet, this hard-core off-road vehicle supports the function of “turning in place”, which may be what Wang Chuanfu called “black technology”.

BYD has revealed that the brand new brand is positioned higher than Tengshi, with an overall price range of 800,000 to 1.5 million yuan. It will use BYD’s most cutting-edge automotive technology, representing BYD’s strongest capabilities in electrification and intelligence. At the same time, the new brand will not only adopt a new logo, but also be independent in terms of brand, product, sales service network, and operation team.

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The spy photos of a high-end hard-core off-road vehicle suspected of BYD have been exposed again recently. The pictures show that this test vehicle has a heavy camouflage, but it can be seen that the vehicle is relatively square, equipped with an external spare tire, and the tail design and taillight layout are a bit like a Land Rover Defender.

The interior spy photos of the car have also been exposed before. Unlike the models currently on sale by BYD, the touch screen in the middle adopts an embedded design instead of the suspension design commonly used by BYD. In addition, the car will have a huge full LCD instrument panel.

According to previous reports, BYD, a high-end brand, is positioned as a million-level new energy brand, with a brand-new and independent team in terms of brand, product, sales service network, and operation. As for the naming of the high-end brand BYD, it is reported that after several rounds of discussions, the name “Starry Sky” is now more inclined.

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