BYD would be making an official entry into the Japanese passenger vehicle market in 2023 with three models, the company announced. Earlier to this, the only presence that the company had in the Japanese market was by the sale of batteries, electric forklifts, solar panels, and commercial vehicles like electric buses and forklifts. It is the first time that BYD would be introducing passenger cars here.

The first car to enter that market would be the Atto 3 model, the sales of which are expected to start in January 2023. This would be followed by BYD Dolphin which is slated for mid-2023 and then by the all-new BYD Seal, scheduled for the latter half of 2023.

All three electric cars are based on BYD’s e-platform 3.0. While ATTO 3 and Dolphin are powered by BYD Blade Battery (LFP chemistry and cell-to-pack system, BYD Seal is the company’s first to sport a structural battery pack.

BYD is entering the Japanese market at a time when the domestic BEV offer in Japan is pretty narrow, thus giving the company a fair chance to secure an edge. Beginning in the year 1999, BYD has been in electric vehicle manufacturing for close to 30 years now. BYD has its presence in 70 countries (over 400 cities) but the focus of its plug-in electric cars has always been mainland China till now. With the company bringing its passenger cars into the Japanese market, it certainly would grab the attention of automobile giants like Toyota, Nissan, and Honda whose passenger cars have been plying on Japanese roads for many decades now.

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BYD has drawn inspiration for the word ‘ATTO’ from ‘attosecond’ in Physics, which is a unit of time many orders smaller than the second. An attosecond is to a second what a second is to about 31.71 billion years. BYD thus may want to define speed as one of the defining features of the car. The new model was designed for high-performance vehicles with four major advantages: aesthetics, intelligence, efficiency, and safety.

BYD’s ATTO 3: Car specifications

The car adopts BYD’s Dragon Face 3.0 design language. The interiors of the car have a cool sporty theme that would certainly excite the young crowd. ATTO 3 is a front-wheel drive that carries a motor that draws a power of 201hp (150kW) and yields a torque of 310Nm. The car can sprint from 0 to 100km/h in 7.3 seconds.

BYD’s ATTO 3: Battery and charging

The car uses a 60.5kWh BYD Blade unit that has an NEDC range of up to 480km. It supports 80kW CCS2 DC and 6.6kW Type 2 AC charging.

BYD entered the Singaporean market nearly 10 years ago and has been offering new energy vehicles ranging from taxis, tour buses, city buses, trucks, forklifts, and urban commodity logistics vehicles. When ATTO 3 comes to market here, it would start selling at SGD 183,888 (US $ 130,000).

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