The official Apple Store is now open for access after a brief maintenance period prior to the launch of the new products for pre-order.

Bob Borchers, Apple’s Vice President of Worldwide Product Marketing, said

People love iPhone and rely on it to do everything they do every day. And now the new yellow iPhone 14 and iPhone 14 Plus add to that collection.

Superior battery life, a lightweight design, professional-grade camera and video capabilities, groundbreaking security and the new features of iOS 16 make iPhone 14 the best choice for every type of customer in the marketplace when it comes to iPhone.

Apple iPhone 14 / Plus Yellow Edition is available in 128GB, 256GB and 512GB storage capacities, starting at RMB 5,999 and RMB 6,999 respectively.

In addition, Apple is offering four new colors for the iPhone 14 and iPhone 14 Plus silicone cases: Pale Yellow, Olive, Clear Blue, and Iris.

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