At the recently held China Electric Vehicles 100 People Forum 2024, He Xiaopeng, chairman and CEO of Xpeng Motors, revealed: “Xpeng Motors will launch a new brand and officially enter the 100,000-150,000-class global car market. market, creating the first AI smart driving car for young people, bringing a brand-new smart driving experience and ultimate cost-effectiveness at this price.”
Today, blogger @电竞士 shared two spy photos of new cars, which are said to be “Xpeng’s new brand models.” As you can see from the picture, this new car adopts a different design language from Xiaopeng’s existing models. It is equipped with Y-shaped headlights. The overall design style is sporty and adopts a hidden door handle design commonly used in new energy models.
According to previous reports, He Xiaopeng once stated in the “First Letter to All Employees in the Year of the Dragon” that this year is the first year for the accumulation and explosion of Xpeng’s products and technology platforms, and about 30 new products or redesigns will be planned within three years.
This year, Xpeng will release the first car of the platform on the 300,000+ level and 150,000 level platforms, completing two important cornerstones of Xpeng’s layout in the 100,000-400,000 level. This year is the first year for Chinese automobile brands to enter the “bloody sea” competition, which is also the first year of the knockout round.
This year is the first year of Xpeng Internationalization V2.0. It will deploy core markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions, deepen the intelligent advantages of products, and strengthen the local adaptation of products (including left-hand drive, Right rudder), comprehensively creating a new path to globalization from products, intelligent driving, and brands.
