Spotify has begun to be part of the free package users to carry out a new “test”, From the free package to remove the user is very dependent on the lyrics function, the follow-up may be used as a Premium user exclusive feature.
Judging by user feedback, the notification bubble in Spotify says “Enjoy lyrics on Spotify Premium” with a link to sign up.
Spotify told The Verge that the feature is just a test, and that it’s currently being tested with a limited number of users in two regions. However, the company didn’t specify which two markets, how many users or how long the test will last.
“At Spotify, we regularly run tests, some of which ultimately pave the way for our broader user experience, while others serve only as an important learning process.” Said CJ Stanley, Spotify’s co-head of global communications, “At this time we have no further news we can share.”
It’s worth noting that Spotify Premium has already undergone a price hike in July of this year, with its subscription fee raised to $10.99 from $9.99 when it was launched in the U.S. in 2011 (currently about RMB 80).
In fact, while Spotify’s subscribers are growing at a record pace, paid subscriptions are not keeping up with that growth, so the company is exploring the possibility of pushing lyrics to paid subscriptions.
In addition, Spotify is continuing to try to attract creators of all kinds, bringing more short videos to the platform, and trying to become “the audio version of TikTok,” as CEO Daniel Ek put it.
