Sony today announced the price of its high-end QD-OLED TV Bravia XR A95L. The new machine is twice as bright as last year’s model. There are three sizes of 77 inches, and the price starts at 2,800 US dollars.
QD-OLED is a new display technology that combines the advantages of OLED screens (deep blacks and high contrast) with the advantages of QLED TVs (high brightness and rich colors). According to Sony, the new TVs are twice as bright as their predecessors, and the colors are 200 percent brighter than traditional OLED displays.
At the heart of this TV is the Cognitive Processor XR, which acts as a brain responsible for managing color, contrast, sharpness, adaptive noise reduction, and automatic HDR tone mapping, among other things. Additionally, the TV is equipped with a Bravia Cam sensor that can act as a webcam for video calls, while optimizing the TV’s picture and sound based on the user’s position in the room. Users can also use the multi-view feature to split the screen display to view content from two different sources at the same time.
Bravia XR A95L also has some new features, one of which is the game menu, which can manage the game screen and auxiliary settings. There are also features designed just for the PS5: Auto HDR Tone Mapping (based on HGiG) and Auto Genre Picture Mode, which optimizes the high-end display for your favorite PlayStation games. The TV also has a new Eco Dashboard to manage all energy-saving settings in one place.
Sony’s new TVs also feature Acoustic Surface Audio+: drivers behind the TV vibrate the entire screen to help make conversations clearer. This feature works in conjunction with Sony’s Soundbar, as some can sync with the TV’s built-in vibrations to produce a “fuller” sound on the center audio channel. The company also syncs its Soundbar with the TV’s quick settings menu, which can display volume, soundstage, and other options directly on the TV.
The Sony Bravia XR A95L 55-inch model is priced at $2,800, the 65-inch model is priced at $3,500 and the 77-inch model is priced at $4,500, all three models will be available for pre-order at authorized Sony dealers starting August 21.