Sony announced the PlayStation 5 game console price increase, which, the national version of the price increase of 400 RMB, after the price increase, the optical version of the official price of 4299 RMB, digital version of 3499 RMB.
In response, Microsoft said today that no matter how the currency price changes will not give Xbox price increases, while Nintendo today in an interview with Eurogamer also reiterated its position that prices will not increase.
Nintendo said, as previously stated at the 82nd Annual General Meeting of Shareholders, that although some countries are currently experiencing inflation or rising purchasing costs, Nintendo has no intention of raising hardware prices and will continue to prudently determine its future pricing strategy.
"As our president, Mr. Furukawa, said at our 82nd annual shareholders' meeting in June. "While we cannot comment on our pricing strategy, we do not currently have any plans to change hardware prices due to inflation or increased purchasing costs in each country. We will determine our future pricing strategy through careful and ongoing deliberations. "While the final price to the consumer is always determined by the retailer, as Mr. Furukawa said, Nintendo has no plans to increase the transaction price of its hardware." Meanwhile, while the final consumer arrival price is determined by the retailer, there is absolutely no intention, at least on Nintendo's part, to raise the transaction price of the hardware."
Nintendo President Shuntaro Furukawa said that he is not considering raising the price of the flagship game machine Switch to help ease the gap in production and shipping costs so as not to scare away consumers.
Shuntaro Furukawa said, “We are competing in a global, diverse entertainment environment, and we always think about pricing in terms of the value of the entertainment we provide.” He said that Nintendo has sold 100 million Switch games to date, which is important to maintain the company’s overall business momentum.
Earlier this year, in August, Nintendo confirmed that it did not intend to raise the price of the Nintendo Switch in Japan. Bloomberg recently asked the publisher, as well as other console makers Microsoft and Sony, about the possibility. Nintendo responded that it currently has “no plans” to raise prices.
Currently, the yen is depreciating, having fallen 21 percent in the past year. As a result, electronics manufacturers have been slightly increasing the price of electronic products to compensate. Currently, consoles are $100 (about 676 RMB) cheaper around the world, except in Japan. All three major console developers have reason to worry that raising console prices will make players and developers uncompetitive.
