Alex Smitk, a former developer of Bend Studios, a first-party game studio under Sony SIE, released news on the X platform yesterday, claiming that Sony planned to acquire Bandai Namco in response to Microsoft’s acquisition of Activision Blizzard.
As early as the beginning of this year, after Sony’s current CEO Jim Ryan learned that Microsoft would acquire Activision Blizzard, he tried to conduct a series of negotiations with Microsoft to force Microsoft to abandon the acquisition. However, the talks between Sony and Microsoft quickly broke down, and Jim Ryan also adjusted accordingly. The strategy was changed to “while waiting for the Blizzard acquisition to be blocked by regulatory agencies, while looking for new acquisition targets outside of Bungie”, and finally chose Bandai Namco.
▲ Picture source AlexSmitk’s post on the X platform
Alex Smitk emphasized that Sony’s Totoki Hiroki and Yoshida Kenichiro had previously negotiated acquisitions with Bandai Namco, and both parties had positive intentions.
If Sony successfully completes the acquisition of Bandai, it will become the largest acquisition in the history of Sony. Therefore, Toki Hiroki is very interested in this acquisition. In order to increase the acquisition chips, Toki Hiroki also plans to sell more than 100 million yuan to external parties.
Alex Smitk also said that the specific announcement time of Sony’s acquisition of Bandai will be announced at the beginning of Sony’s next fiscal year (Note: after March next year). Sony’s move will also help to compete with Microsoft’s acquisition of Activision Blizzard.
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