Sogou Alliance issued a “Sogou Alliance network alliance products stop service notice”, announcing that Sogou Alliance network alliance products will be officially suspended from December 31, 2022, and in early February 2023 to close the site.
According to the information, net alliance, also known as network advertising alliance. In 1996, Amazon brought together a large number of affiliates as advertisers, who earned revenue by broadcasting Amazon’s ad creations. At the same time, Amazon also sold ads on its official website and affiliated websites, which was the prototype of an online advertising alliance. China’s online alliance started a little later and developed faster. Since the birth of NetEase SMS Alliance in 2002, the number of different types of online alliances has been increasing year by year.
According to the nature of the online alliance platform and the form of advertising, Chinese online alliances can be divided into the following three categories. The first category is the search bidding alliance, represented by Baidu Alliance, Google, Sogou Net Alliance, etc. The second category is e-commerce network advertising alliance, and the third category is comprehensive network advertising alliance.
With the fall of the PC era, independent websites are gradually decreasing, and one of the important ways to cash in on PC sites, net alliance, is also gradually retiring from the historical stage.
