Samsung released a new “anti-Apple” “on the fence” ad this week, once again mocking Apple’s lack of foldable devices.
In the ad, a man sits on a fence overlooking a retail store that looks a lot like an Apple store. A very Apple-like employee asks, “Hey, what are you doing up there? You can’t sit on a fence.” The man replies, “But over at Samsung, they have foldable phones and epic cameras.” . His speech attracted another “Apple” customer interested in a foldable device, and the fake Apple employee tried to convince him to leave, “We’re waiting for these devices to come in.”
Then the potential Samsung customer replied, “Why, Samsung already has them over there.” And the fake Apple employee replies, “Because that’s the way we do things, we wait.”
Samsung has a long history of making fun of Apple and insulting Apple devices in its ads to promote its own products, and in recent months, Samsung’s anti-Apple ads have picked up, particularly in response to the fact that Apple has yet to launch a foldable device.
For example, Samsung launched a campaign in September to be the first to launch a foldable device, mocking the iPhone’s lack of innovation while touting the Galaxy Z Fold and Z Flip features. “Apple, what’s wrong with a folding machine?” Samsung asked. Samsung also encouraged people to “join the Flip camp” and choose the Samsung Galaxy Z Flip device over the iPhone 14.
There is no word yet on when Apple will launch a foldable device, while Samsung does start selling foldable smartphones in 2019. Earlier folding devices had a long list of problems with screen quality and durability, which may explain why Apple has been waiting to launch a foldable device. Samsung’s newer foldable devices are more durable and have fewer problems, but still have a high price tag.
