Samsung Display Co., the display division of Samsung Electronics, announced Tuesday that it has signed an OLED display supply agreement with Ferrari that will help the Italian luxury automaker with its digital transformation.
The two companies held a ceremony at Samsung Display’s Ansan campus, 83 kilometers from Seoul, to exchange a memorandum of understanding in which Samsung Display will supply automotive OLED displays to Ferrari.
Samsung Display has already supplied OLED displays to Hyundai’s IONIQ and Audi’s e-tron models and has been ramping up the development of next-generation automotive displays and expanding partnerships with global automakers.
At CES 2023, the company is showcasing the New Digital Cockpit, a curved automotive digital cockpit that combines a 34-inch display with a 15.6-inch display that the company says provides the best viewing experience in driving mode and helps drivers focus on the road. The Korean company is also reportedly in talks with BMW for a similar supply contract.