According to TheElec, Samsung has sharply reduced its shipment target for its mid-range smartphone Galaxy A23 5G this year. The original plan was to ship 12.6 million units, but that has now dropped to less than 4 million units, a 70 percent drop.
Earlier this year, Samsung set a target of shipping 17.1 million Galaxy A23 4G and 12.6 million Galaxy A23 5G phones, They will ship a total of 30 million units or about 10 percent of Samsung’s total annual shipments.
The Galaxy A23 4G version was launched earlier this year, and the Galaxy A23 5G was launched later in the year.
A feature that was supposed to be on these phones caused serious problems with the phone’s operation.
Samsung spoke with various partners to resolve the issue. Samsung also conducted a month-long investigation into the issue to find out what the problem was.
Although the issue was resolved, the company is planning to reduce the production of the Galaxy A23 5G due to the trouble it caused. Samsung will also only aim to ship about 5 million units of the model in 2023.
The biggest change in Samsung’s development of the Galaxy A23 5G is a change in the preferred partner in development.
Sun Micro Optics has been selected as the developer of the 50-megapixel wide-angle primary camera with OIS anti-shake. For the Galaxy A23 4G, Patron has undertaken the same work.
The problems Samsung faced with the Galaxy A23 5G were not the fault of Sun Microsystems, sources said.
They said that the problems faced by the model caused other components of the phone, such as the camera, to perform poorly, so other unspecified problems were the root cause.
However, Samsung did inform Sun Microelectronics during the investigation that the manufacturer should have reacted earlier.
