After the recently held Galaxy Unpacked launch, Samsung mobile department head Lu Taifen (TM Roh) said in an interview, despite the global cell phone market is not a recession, he is still optimistic that the Galaxy S23 series will be successful.
Source: Samsung Electronics
In an interview with foreign media outlet The Investor, TM Roh predicted that Samsung’s Galaxy S series and Galaxy Z foldable series will have double-digit sales growth in 2023 compared to last year. Despite the economic situation, our high-end strategy will help us lead the market,” he said.
Lu is also confident about the upcoming Galaxy Z Fold 5 and Galaxy Z Flip 5, saying that global shipments of both the S series and Z series will increase significantly this year.
According to market research firm IDC, 2022 was the worst year for smartphone shipments. Samsung shipped 260.9 million handsets, down from an expected 272.1 million units. However, market share increased from 20 percent to 21.6 percent as smaller OEMs shipped fewer units worldwide.
