Strategy Analytics reported that global folding screen smartphone shipments climbed to a high double-digit level in Q3 2022 amid global geopolitical and economic turmoil. The new Samsung Galaxy Z Fold and Flip series devices are the main reason for the explosive growth in the third quarter of 2022.
Folding screen devices are still a niche segment, but shipments are steadily growing. Samsung holds the absolute lead, followed by Huawei and Xiaomi. Asia-pacific accounted for more than one-third of folding screen smartphone shipments in Q3 2022.
According to CINNO Research, from the domestic market share, Huawei’s market share in the third quarter of 2022 accounted for more than half of 53.2%, although down 5.1 percentage points year-on-year, still leading the domestic folding phone market; Samsung’s market share of 20.5%, down 16.1 percentage points; Xiaomi market share of 9.0%, up 5.8 percentage points Xiaomi’s market share was 9.0%, up 5.8 percentage points year-on-year, jumping to third place, mainly due to the listing of its new generation folding phone product MIX Fold2; Vivo, OPPO and Glory’s market share increased from none to 7.7%, 4.6% and 3.1% respectively.