According to the latest data released by the market research agency Counterpoint Research, between January 28 and February 17, 2024, global sales of the Galaxy S24 series of phones in the first three weeks of sale were higher than those of the Galaxy S23 series in the same period last year. An increase of 8%.
Note: From left to right: Global, United States, South Korea, Western Europe and other markets
According to the report, sales of the Samsung Galaxy S24 series in the local market surged by 22% compared with the previous generation; in Western Europe, sales surged by 28% due to strong pre-orders in the United Kingdom, Germany and France; sales in the United States also surged by 28%. An increase of 14%.
The most expensive S24 Ultra model accounted for 52% of sales, followed by the Galaxy S24 at 27% and the Galaxy S24 Plus at 21%.
Launched in January this year, the Galaxy S24 series is Samsung Electronics’ first smartphone to feature on-device artificial intelligence, with real-time phone translation capabilities and better camera performance.