According to SamMobile, one of the reasons previously reported for Samsung’s cancellation of the Galaxy S22 FE phone is that Samsung plans to further increase sales of the Galaxy S22 Ultra. The device particularly appealed to fans of the Galaxy Note, who also had no choice but to buy the Galaxy S22 Ultra.
With a global chip shortage, Samsung had to make a decision whether to increase production of the Galaxy S22 Ultra, which sells well and has a higher profit margin, or to launch a Galaxy S22 FE fan edition phone.
Samsung originally planned to produce 3 million Galaxy S22 FE units this year, and the chip shortage forced it to change its plans and decide to use those chips for the Galaxy S22 Ultra, according to the report. chip supply for Samsung’s Galaxy S22 series has been tight from the start.
Samsung made chip planning after the launch of the S22 series to increase production of the best-performing model, which this year is the Ultra version of the phone. Market data shows that the Galaxy S22 Ultra has shipped more than 10 million units in the first half of this year. Demand for the phone is said to have exceeded Samsung’s expectations.
But the Galaxy FE phone isn’t completely on the chopping block, as a new report from South Korea says Samsung will launch the Galaxy S23 FE phone in 2023. The device is aiming to ship 3 million units in the second half of next year.
