Beijing time on April 17 news, in response to the rapid development of competitors such as Microsoft’s Bing search in the field of artificial intelligence (AI), Google is working on building a new AI search engine and adding AI functions to existing products.
In March, Google employees were shocked to learn that South Korean consumer electronics giant Samsung Electronics was considering replacing Google with Microsoft’s Bing as the default search engine on its devices. Bing has been an underdog in the search engine market for years. But it got a lot more interesting for industry insiders when it recently added its new ChatGPT chatbot technology.
Internal sources suggest that Google is “panicked” by Samsung’s threat to replace its search engine. The Samsung contract is expected to bring Google $3 billion (currently about 20.61 billion RMB) in annual revenue, and this revenue source is now in jeopardy. In addition, Google also signed a $20 billion (currently about 137.4 billion RMB) similar default search engine contract with Apple, which will be renewed this year.
▲ ChatGPT is a serious threat to Google
AI rivals like the new Bing are fast becoming the most serious threat to Google’s search business in 25 years. In response, Google is rapidly building a new AI-powered search engine and upgrading existing ones with AI capabilities. Google is testing new features under a program called “Magi,” which is currently being developed by more than 160 people and initially plans to release them to as many as 1 million people in the U.S., rising to 30 million by the end of the year. The new search engine will attempt to anticipate user needs, and the plan is still in its early stages, with no release schedule yet.
Google spokeswoman Lara Levin said in a statement, “Not every brainstormed idea or product idea makes it to the ground, but as we’ve said before, we’re passionate about bringing new ideas to search.” Excited about the AI capabilities and will share more details soon.”