According to industry sources, Samsung Electronics is considering lowering its memory chip prices in the second half of 2022, aiming to further expand its market share. The sources said if Samsung decides to cut prices, other memory chip companies will follow suit and spark a price war in the second half of this year.
Sales of SSDs and other storage devices during China’s 618 (June 18) shopping festival were not good, putting pressure on downstream suppliers and component houses to accelerate inventory adjustments, sources said. As a result, chip suppliers have begun to loosen their stance on pricing. In addition, sources indicate that almost all types of memory prices will decline by more than 10 percent sequentially in the third quarter of 2022. In the spot market, prices have been falling rapidly since the second quarter.
Micron Technology said that end demand in the consumer market as well as in the data center segment is weak and some enterprise OEM customers intend to reduce their memory and storage inventories.