Samsung recently collaborated with Spanish hip brand El Ganso to launch a limited edition lanyard for the foldable phone Galaxy Z Flip 4. The collaboration is based on seven popular colors announced by Pantone, and the seven lanyards are now available on El Ganso’s official website, as well as in several sales outlets in Spain and Portugal.
The El Ganso creative team said: “The collection is inspired by the iconic colors of Samsung, and the details of the ribbon that has been there since our company was founded”. Valentín Hernández, director of marketing for Samsung’s mobile sector, said.
"Users of folding phones place a lot of importance on aesthetics and design. That's why we partnered with El Ganso to offer an accessory that is simple, but that will also bring a lot of personality to their phones. Not only do we love their designs, but we love working with a 100% Spanish brand and we share their commitment to sustainability and innovation. This is the first announcement of a partnership that includes new and outstanding milestones."
