Samsung announced new QD-OLED TVs at CES 2023, including the S95C and S90C models, but the company did not reveal the exact release date and pricing. But Samsung’s U.S. website accidentally revealed the price.
Samsung’s new S95C QD-OLED smart TV is not yet available for sale, but it pops up on the Samsung USA portal when visitors use the search term “OLED.
Clicking on the 77-inch S95C entry in the OLED listings prompts “page not found,” which means Samsung is not ready to sell the TV. But nevertheless, the listing entry is still there and shows exactly the TV’s price.
The listing on Samsung’s website indicates that the 77-inch S95C TV is priced at $4499.99 (currently about RMB 30,510). However, the price of the 77-inch S90C model or the smaller QD-OLED 2023 model is still unknown.
The S95C is the top of the line, while the S90C should be more affordable since the latter doesn’t have Samsung One Connect box capabilities and uses OTS Lite instead of OTS Plus Sound. so the other 2023 QD-OLED TVs in the lineup will cost less than $4499.
Samsung says the new QD-OLED panels feature an updated OLED HyperEfficient EL material (applied to the blue light-emitting layer) and IntelliSense AI, and that the 2023 QD-OLED TVs can reach a peak brightness of 2,000 nits, comparable to Mini-LED TVs and LG’s latest OLED TVs. Samsung says the new material increases the brightness of each color in RGB.
The 2023 QD-OLED TVs are still expected to come with Samsung’s Tizen OS operating system with support for SmartThings, Samsung Health, Bixby, Alexa, AirPlay 2, HDR10+, Tap View, Tap Sound and more.