Strategy Analytics agency reported that the Spanish smartphone market grew at a 7 percent annual rate and 3 percent sequentially in the third quarter of 2022. This is already four quarters later, the market has seen positive annual momentum.
Samsung, Xiaomi and Apple are the top three suppliers with 30%, 29% and 13% market share respectively. All of the top five suppliers grew, except OPPO. Apple recorded a strong annual growth of 60% in the quarter. For Samsung, its Galaxy A and Galaxy S series were the main sales drivers, and Chinese suppliers accounted for nearly half of the smartphone sales in the quarter.
Spain is less likely to be affected by the upcoming recession than its European counterparts. As we enter the all-important holiday season in the fourth quarter of 2022, which smartphone suppliers are best positioned to take advantage of their relative economic stability? Will Apple be able to make up lost ground in the fourth quarter of 2022? What is likely to be the case in Spain in 2023? Further reports remain to be seen.
