Angry Birds” developer Rovio released an announcement in February, since February 23 from the Google Play Store shelves the first generation of “Angry Birds” (Rovio Classics: Angry Birds) game, while the game in the Apple App Store was renamed “Red’s First Flight”, which has sparked a lot of controversies.
In response, Rovio’s head of strategy Ben Mattes responded to the foreign media Axios, saying that the move was misunderstood by netizens and that it was not the first generation that was shelved in order to let everyone play the new one.
Ben Mattes said that because the first generation of Angry Birds was so popular (priced at $0.99 with no insider purchases), it was at the top of searches and the first thing players saw when they searched for the game was the $0.99 paid version, causing players to neither want to buy it nor download other free versions.
The first thing you see when you search for the game is the $0.99 paid version.
Rovio has been trying to solve this problem for almost a year, so it had to make a radical decision to rename the first generation of Angry Birds to Red’s First Flight and remove the word “Angry Birds” from the game’s metadata to see if it would lower its search ranking. Let’s see if that lowers search rankings.
Ben Mattes said that if the iOS version of the renaming test is successful, the game could be relaunched on the Google Play Store as Red’s First Flight.