Most Viewed Content:

TwoTress TTS-55 Beginner’s Laser Engraver Review

The TTS-55 is a successor to the TT-5.5S laser engraver from Twotrees Technology which comes with a 5W laser module and a large 300mm x 300mm workspace.

iPad mini 7 rumored to have 120Hz ProMotion high refresh screen

Despite the "mini" in the model name, the iPad...

Xiaomi 13 series screen resolution detailed

Xiaomi 13 series which become the next-gen flagship for...

Reports say OnePlus will make Nord a separate brand from OnePlus

OnePlus launched the Nord series in 2020 to revive its image as a brand that makes “flagship killers. And while the Nord series has since changed its positioning and become more accessible, such as the Nord N100 for just $179 in the U.S., the Shenzhen-based tech company now seems to want to distance itself more from the Nord brand.

The Mobile Indian’s insider reveals that OnePlus is looking to make Nord a standalone brand that will have its own brand, store and team. The revamped Nord brand will reportedly feature a light blue color as its theme color. Sources say that the existing OnePlus branding will not be used in future Nord devices. Instead, the phrase “from OnePlus” or “OnePlus brand” will likely be used.

But it’s not just about making the Nord brand more independent. Going forward, it will expand its portfolio to include smart TVs, fitness bands, smart watches, Bluetooth neckbands, mobile power and other accessories. These new products will be sold offline, as the OnePlus brand already has a “very strong offline presence.

The most exciting part of this transformation, however, is the operating system that will power future Nord devices. According to the source, it will use a new user interface on top of OxygenOS, which is probably intended to give it a unique identity.

Nord is said to target price-sensitive customers and the entry-level flagship market. Its most affordable device could be priced at around Rs 15,000 ($189), while the entry-level flagship could be around Rs 35,000 ($441). The sources also revealed that the Nord team will be primarily based in India and the brand’s products will be primarily manufactured there.

OnePlus has not made an official statement on the news of making Nord a standalone brand. If the news is true, this is very similar to the situation where POCO and Redmi are owned by Xiaomi, but they both operate somewhat independently. In the case of OnePlus, the whole thing looks much more complicated; Nord may work in part under OnePlus’ supervision, but OnePlus itself is a sub-brand of OPPO.

Latest

Analysts: Modest delivery times indicate better than predicted availability for Apple in June

Estimated delivery times for Apple products show that the...

ASUS ROG Phone 6 series launched with core gaming abilities; specifications, price

The ASUS ROG Phone 6 series has launched with Snapdragon 8+ Gen 1 processor and gaming accessories such as controllers.

Oppo Reno 8 series launch date confirmed; expected price, specifications

Oppo is soon going to launch its next generation...

Asus ROG Phone 6, 6 Pro launched in India; specifications, price

After a long time, Asus has launched its new...

Newsletter

spot_img

Don't miss

Analysts: Modest delivery times indicate better than predicted availability for Apple in June

Estimated delivery times for Apple products show that the...

ASUS ROG Phone 6 series launched with core gaming abilities; specifications, price

The ASUS ROG Phone 6 series has launched with Snapdragon 8+ Gen 1 processor and gaming accessories such as controllers.

Oppo Reno 8 series launch date confirmed; expected price, specifications

Oppo is soon going to launch its next generation...

Asus ROG Phone 6, 6 Pro launched in India; specifications, price

After a long time, Asus has launched its new...

Tesla pushes “green light beep” update to more cars in hopes of reducing road rage

Electrek reports that Tesla is bringing the Green Light...
Threza Gabriel
Threza Gabrielhttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.
spot_imgspot_img

Valve announced that Steam Deck handheld shipments have doubled

On Monday, Valve announced the good news that it has doubled the number of Steam Deck gaming handhelds shipped to customers. The official Twitter...

Micron Technology: $8.64 billion in revenue and 46.7% gross margin in the third quarter

Micron Technology, Inc. announced its results for the third quarter ended June 2, 2022. According to the report, Micron Technology reported operating income of $8.64...

OnePlus 10T HD Rendering First Revealed: Canceling the “three-section slider”

The OnePlus 10T is coming soon. Steve Hemmerstoffer, a well-known foreign tipster, has teamed up with tech media outlet SmartPrix to bring you a...