According to the latest research report released by the market research agency CIRP, the four iPhone 14 models in the US market accounted for 75% of all iPhones in the first quarter of 2023.
It’s worth noting that January to March is the second full quarter for Apple’s iPhone 14 series to go on sale. “These numbers are important to understanding Apple’s performance and we revisit them every quarter,” CIRP said.
The main contents of the attached report are as follows:
The iPhone 14 Pro and Pro Max were the best sellers with 22% and 24% shares respectively. The iPhone 14 came in third, accounting for 19% of the total.
The iPhone 14 Pro models jumped from 15% in the fourth quarter of 2022 to 22% in the first quarter of 2022, making them more popular than the more affordable iPhone 14.
Although the iPhone 14 Pro Max is still the highest-selling of all models, its share has dropped by 4 percentage points compared to the fourth quarter of 2022 (28%).
CIRP highlighted that the three-quarters share of the iPhone 14 series has increased from 71% for the iPhone 13 series a year ago.