On July 12, the RADAR brand was officially launched, with the Chinese name “Radar” and the debut of its first pickup, the RD6, based on the SEA Vast architecture. RADAR launched a sub-brand for outdoor lifestyle—RADAR Weekend, and announced that it will develop a variety of outdoor camping equipment in association with the camping equipment brand Naturehike, and jointly launch the “Guarding Nature The “Guardian of Nature” project was jointly launched with National Geographic China.
Ling Shiquan, CEO of Rado Motors
Ling Shiquan, CEO of Radar Cars, said, “Radar takes the carefree lifestyle, the spirit of exploration without boundaries, and the concept of environmental protection without traces as its brand values, and the brand is positioned as a mobile multi-powered space. Rado is not only a brand that focuses on technology but also a brand that celebrates nature and humanity and emphasizes a diversified outdoor lifestyle.”
Radar Cars CGO (Chief Business Growth Officer) Yi Han said, “Radar will launch a lifestyle boutique sub-brand with a comprehensive focus on outdoor lifestyle – RADAR Weekend, carrying more exploration about the outdoor lifestyle. We also hope that Radar can become a connector between the city and nature so that both daily urban driving and weekend outdoor excursions can inspire unlimited and diverse excitement.”
For its part, Radar said that the created RADAR Weekend sub-brand will build a RADAR user co-creation platform, joint co-creation with cross-border brands, and announced in-depth cooperation with camping equipment brand Naturehike Nook, and the in-depth co-branded series of products of both parties will be unveiled in the second half of this year, and a variety of outdoor camping expansion equipment will be jointly developed.
The Rado RD6 released this time is a pure electric pickup truck based on SEA Vast architecture, which has a 100km acceleration of 6 seconds and a pure electric range of over 600km.