Qualcomm CEO Cristiano Amon said that artificial intelligence (AI) may bring new vitality to the smartphone market.
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Ammon said he sees a huge opportunity in the future of AI. Next month, Qualcomm will hold a “Snapdragon Summit”. At that event, Qualcomm could bring a major breakthrough in mobile technology.
Ammon said: “Snapdragon Summit will be around our original equipment manufacturers (OEMs) and cell phones and other incredible use cases. It may create a new upgrade cycle for cell phones.” Ammon added, “While we don’t know exactly when, it’s definitely going to happen.”
Global smartphone sales have already declined this year as consumers have become more cost-conscious. Many people are choosing not to upgrade their devices because they believe that the phones they have now aren’t much different from older models already on the market with sophisticated cameras and processors.
Global smartphone sales in 2022 will be 1.21 billion units, down 11.3 percent year-on-year and the lowest level since 2013, according to market research firm IDC.
You can see what Microsoft has done on PCs, think about the ability to run ChatGPT and other big language models locally,” Ammon said. So when this stuff reaches consumers, I think it’s going to have a huge impact. We just have to wait a little bit.”
Ammon also said that in the AI space, Qualcomm is taking a different path than its main semiconductor competitor NVIDIA, which is to bring AI into smartphones and other devices rather than data centers, which is an area NVIDIA is more focused on.
We’re in a slightly different market segment,” Ammon said. I think we see the opportunity. Once this opportunity becomes a reality, our efforts will be confirmed.”
Ammon added, “It’s important to be able to observe market activity. We’ve heard a lot about generative AI, such as ChhatGPT and some of the other big language models that run on data centers. And we’re doing something different that’s actually bringing AI to (personal) devices.