A few days ago, we learned from social media, that Zeekr vice president Lin Jinwen said Zeekr 007 as of January 17th large orders have been 10,000 large, the end of the month will be more than 25,000, production capacity reasons, the delivery of 5,000 – 6,000 or so this month. Zeekr’s 2024 sales target is 230,000, and will not follow the price war. The details are as follows:
Whether Zeekr will still follow the price war?
Lin Jinwen: No, Zeekr 007 listed pricing in full consideration of the market environment changes and core competition, in addition Zeekr 001, 009, X also in the past last week and this week to do the configuration and price adjustment, January 10th has just listed the 2024 models of Zeekr X, so that Zeekr the whole brand back to more than 200,000 RMB selling price, January 15 Zeekr 009 did a comprehensive upgrade, Zeekr 001 is also launched a limited-time The Zeekr 009 was completely upgraded on January 15, and the Zeekr 001 was launched with a limited time offer. Zeekr’s main sales models have been adjusted, and price and equity stabilization will be the focus in 2024.
How are the orders for Zeekr 007?
Lin Jinwen: As of January 17th, the orders have been 10,000, and will exceed 25,000 by the end of this month. In January, we will be able to deliver the products as soon as they are launched, and for capacity reasons, we will deliver 5,000-6,000 units this month, and the capacity will be rapidly increased month by month.
From the data, Zeekr 007 pricing will bring huge pressure to competitors, resulting in competitors having to reduce prices. Tesla’s price cut is a clear positive for Zeekr 007, because the price cut is too small to meet users’ expectations, and with the shortcomings out of the way, more wait-and-see customers came back and chose Zeekr 007. Now many lists deliberately bypass Tesla, and Zeekr has its own internal small goal, this year, a single model 007 exceeds the sales of the Tesla Model 3.
What is Zeekr’s sales plan for 2024?
Lin Jinwen: Zeekr’s 2024 sales target is 230,000, to become the first Chinese pure electric brand sales of more than 200,000, in front of the Chinese brand Nio, we do not think it is difficult. From the first two weeks of the beginning of the first two weeks on the insurance ranking, Zeekr has already surpassed the Nio, become the first pure electric over 200,000. For reference, in 2023, Zeekr’s cumulative deliveries reached 118,685 units, up 65% year-on-year.
