On August 1, Hengchi 5, the first model of Evergrande Auto, opened a big set, which seems to be the first step of their transformation in Xu Jiayin’s view, and it seems to be crucial. Liu Yongzhuo, president of Hengchi Auto, revealed that the market response of Hengchi 5 is very good and the big sale is a foregone conclusion. The announcement of Evergrande Group on July 29 shows that the small order of Hengchi 5 has exceeded 37,000 customers, and the first batch of 26 authorized agent stores are scheduled to open in August.
At the beginning of the pre-sale of the HCH5, the first 10,000 users who ordered can enjoy the “deposit of 10,000 against 20,000” and “lifetime warranty” and other benefits, many people also sell “qualification numbers” in the second-hand trading platform. The company’s main business is to provide a wide range of products and services. Hengchi 5 this thing is boiling, many people feel that Hengda car “again line”, so what is its future?
According to statistics, Evergrande Auto has invested about 29.4 billion yuan, mainly in equity acquisition, research and development. Evergrande Auto has long planned its product lineup and developed 14 models simultaneously, covering A0, A, B, C and other levels and grades, covering sedan, coupe, SUV, MPV and other models, which can be seen its ambition. on May 12, 2021, Evergrande Auto announced that it has applied for 3012 patents at home and abroad, among which 1355 patents have been authorized, with a globally leading technology and complete industrial chain patent layout.
Xu Jiayin has said that Evergrande Auto will invest 45 billion yuan in three years, target sales of 1 million units in 2025 and 5 million units in 2035, and become the world’s largest and strongest new energy automobile group.
During the pre-sale period of Hengchi 5, Evergrande Auto, fearing that consumers would not buy it, specially issued an announcement that the pre-sale deposit, subscription deposit and final payment would all be paid to the special account established by Tianjin Jinbin Notary Office and supervised by the Notary Office. This behavior is also considered the auto industry’s “magic touch”.
The first 10,000 concessions, the money to buy a car into the notary’s account and other acts, undoubtedly reveal to the public, that Evergrande Auto is playing for real this time.
