Thomas Ingenlath, CEO of the Swedish electric car brand Polestar, said that the company plans to launch a smartphone with the brand name in December.
He also mentioned that Polestar plans to start producing the electric car Polestar 4 for the Chinese market this year, and delivery is expected by the end of this year.
Ingenrath added that the phone will be a “premium” device. It will also help Meizu enter the high-end phone market, he said.
He pointed out that “it’s not enough just to bring good European design to China, in terms of software, you have to be very, very specific to the market” and said that the Polestar 4 will be positioned “higher-end and more luxurious than the Model Y.” “.
It is worth mentioning that Shen Ziyu, chairman and CEO of Xingji Meizu, also said during this year’s Chengdu Auto Show that Polestar 4 will start delivery in China in December this year and overseas delivery next year, with a guide price of 349,800 CNY to 533,800 CNY.
According to reports, in the product series of Polestar Motors, Polestar 3 is equivalent to Porsche Cayenne, and Polestar 4 is equivalent to Porsche Macan. Among them, Polestar 4 is the brand’s second SUV model and “the most critical product this year.”
In addition, Polestar 4 will be upgraded to the Polestar OS smart cockpit system upon delivery, and Polestar models may be equipped with Polestar phones as standard in the future. In the future, two very important terminals, phones and cars, will work together to bring differentiated product experiences.
The phone also has strong computing power, storage and sensors that can be used. Users can OTA the car on the phone. We hope that the phone can be a native part of the car.It was previously reported that the Polestar brand’s future plans in the field of smart terminal products include not only Polestar cars but also Polestar phones, home equipment, charging equipment and other smart terminals.
