In the field of IT technology, Google is undoubtedly one of the most successful companies since its establishment 24 years ago. Search, Chrome, Gmail, Google Maps, as well as Android, Youtube, etc. are its star products. But on the other hand, Google also has many products that were not popular after launch and were finally abandoned.
According to a foreign website incomplete statistics, it is expected that by March next year (according to Google’s preview), Google painted on the end of the product has 267 models.
This time we will take stock of that digital hardware that Google dried and smashed.
Nexus cell phone
Google’s most important asset in the cell phone field is the Android cell phone operating system, and has worked with HTC to launch three generations of Android phones, G1 (HTC Dream), G2 (HTC Magic) and G3 (HTC HERO). 2010, Google released the first phone under its own brand nexus, Nexus One, which was still produced by HTC. Google has also cooperated with Samsung, LG, Huawei, Motorola and Asus to launch 9 dual-brand nexus phones, and Nexus attracts users by being the first to use the latest Android system and high-cost performance in the market.
But in 2016, Google replaced the nexus with the new brand Pixel, and the initial Pixel and Pixel XL phones came out with a starting price of $649, so the “pro-people” nature of the nexus was abandoned by Google.
Google glass (Google Glass), born in 2013, was Google’s first hardware product that triggered a trendy market sensation and was the star of the smart wearable hardware field at that time. The glasses integrated smartphone, GPS and camera, showing real-time information in front of the user’s eyes, and using glasses and voice to control operations such as taking photos and uploading, sending and receiving text messages, and checking weather and road conditions. But its drawbacks are also obvious, in addition to the high pricing of $ 1,500, heat, short battery life, lack of killer applications are the reasons why it did not become popular, early 2015, Google will Google Glass project canceled.
The Nexus Q is a streaming media player that was never officially sold. 2012 was unveiled at the Google I/O conference, it was based on Android, used two wireless network cards to form a user’s private cloud space, supported NFC, Bluetooth and Wi-Fi, Google gave it the selling point of connection, sharing, seamless integration, the ability to control Google gave it the selling point of connectivity, sharing, seamless integration concept, and the ability to control Android devices and TV home control center, but until the pre-sale page disappeared from the official website, nexus Q can only achieve control Google music, movies and Youtube.
The Chromebook Pixel laptop debuted in 2013 as an ambitious attempt by Google in the personal computer space, featuring Chrome OS, integrated with several Google online office services, and sold as real-time online + cloud storage.
The subsequent open Chrome OS system attracted professional computer manufacturers Lenovo, Dell, HP, Acer, and Samsung to launch more models of Chromebook laptops to compete with Windows computers and MacBooks at low prices. Under this circumstance, Google axed its plan to launch 2nd generation Chromebook Pixel laptops and replaced them with Pixelbook tablets running the new version of Chrome OS system.
Google Cardboard and Daydream VR
A set of lenses, magnets, cardboard, magic tape combination of Google Cardboard is the most humble hardware product launched by Google. After embedding your smartphone in it, you can watch VR videos and play games by opening the app. Even Google will parts list, schematics and assembly instructions are open on the network to encourage users to DIY. in this way, Google Cardboard greatly closer to the distance between ordinary people and VR. But also because of the low price, Google Cardboard’s rudimentary use of the effect also let many people shallow.
Subsequently, Facebook and Sony and many Chinese companies launched specialized VR devices to attract the interest of professional players. google also continued to upgrade during this time with the launch of the Daydream VR headset and mobile VR platform Daydream. but by 2019, Google chose to abandon the development of Daydream smartphone VR. The reason given was that the VR headset device was unsafe for users to use for long periods of time.
OnHub, born in 2015, is a smart router built by Google together with TP-Link and ASUS, using 1ac wireless technology with a maximum wireless transmission rate of 1900Mbps (600Mbps for 2.4GHz band wireless + 1300Mbps for 5GHz band wireless). Through it you can remotely control smart devices at home, but you need to bind a Google account to use it properly, and the operation of advanced features is more complicated. All this time, OnHub has not opened up the mass market.
Finally OnHub became the latest hardware product abandoned by Google, from December 19 this year, OnHub will no longer carry out software updates, users will not be able to use the Google Home application or Google Assist voice control OnHub.
After the popularity of GoPro-style portable sports cameras in the market, in 2017, Google also followed the trend of the launch of Google Clips, without the use of another accessory, it will be able to clip on a variety of suitable objects to shoot video, Google said its own AI algorithm can make Clips automatically capture video clips when the object smiles, but the actual effect of using down Far from the expectations of users, the final Clips in 2019 was cut off.
In addition to these previously mentioned products, there is a long list of failed and abandoned hardware products in Google’s R&D and production history, including the modular Project Ara concept phone, Chromecast Audio streaming audio device, nexus Player digital media player, Project Tango 3D modeling phone, the Google Home Max smart speaker, Nest Secure smart home security suite and so on. I believe that the wealthy Google will bring more or successful or failed products in the back.