According to 36 Krypton reports, OPPO phone European business plans to withdraw from Germany, the United Kingdom, the two countries to retain a small number of human buttress basic business, or in the middle of this year to implement. Meanwhile, Italy, Finland, Spain, France and other countries business is still advancing.
In response, an OPPO spokesperson responded to @jon.porter that the OnePlus will not withdraw from Europe and the UK, and that OPPO will continue to work on the existing European markets to get a good start in Europe 2023 and launch a range of products this year.
According to 36 Krypton, OPPO’s retreat from Germany and the UK is mainly due to the high cost of operating in Europe, and the general consensus in the industry is that it requires long-term investment, slow start and expensive. And in recent years, Europe because of the Russian-Ukrainian war, inflation and other macroeconomic reasons, consumer power has dropped greatly. At the same time, OPPO in Europe is also facing a difficult patent litigation problem. OPPO entered the European market, Nokia sued OPPO for patent infringement in Finland, Germany, Sweden, the United Kingdom, the Netherlands and other countries.
OPPO also said: the current smartphone industry is relatively not in an era of expansion, our key markets will be adjusted and tilted in stages, but our focus on the European market is firm, the future will also be precise and efficient in the key market investment. On February 15, we launched the OPPO Find N2 Flip International Edition in London, UK, and on February 27, we participated in Mobile World Congress 2023 in Barcelona, Spain, with a variety of products and technologies.
