According to Reuters, artificial intelligence chip giant Nvidia has begun designing a central processing unit (CPU) that can run Microsoft’s Windows operating system and use Arm’s technology. AMD also plans to make Arm-based PC chips, sources said. The chips are expected to be available around 2025.
The moves by Nvidia and AMD are part of Microsoft’s push for chip companies to develop Arm-based processors for Windows PCs. Microsoft aims to challenge Apple, which develops its own Arm-based chips and has nearly doubled its Mac computer market share over the past three years.
That means Nvidia and AMD will join Qualcomm, which has been making Arm-based chips for laptops since 2016. Nvidia, AMD and Qualcomm could shake up the PC industry long dominated by Intel, but the industry is facing growing pressure from Apple.
Arm is a British chip designer whose technology has long been used in low-power devices such as smartphones. Arm’s chips offer better battery life and performance, but are not compatible with the x86 architecture used by Intel and AMD, which creates challenges for software development.
Microsoft already partnered with Qualcomm in 2016 to port the Windows operating system to Arm’s architecture. Sources said Microsoft gave Qualcomm an exclusive deal that would not allow other companies to enter the market until 2024. Microsoft also encourages chip manufacturers to incorporate advanced artificial intelligence features into CPU designs to improve the performance of Windows software.
Jay Goldberg, CEO of D2D Advisory, a financial and strategy consulting firm, said: “Microsoft learned in the 1990s that they don’t want to rely on Intel again, they don’t want to rely on a single supplier. If Arm is really in the PC The (chip) space is taking off and they will never let Qualcomm be the sole supplier.”
Nvidia, AMD, Qualcomm and Microsoft all declined to comment for this story, while Intel did not respond.
It is noted that Nvidia’s stock price closed up 3.84%, Intel’s stock price closed down 3.06%, and Arm’s stock price closed up 4.89%.
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