Nothing Mobile announced in the latest community video that it will launch its first sub-brand – CMF by Nothing.
▲ Image source Nothing official, the same below
Officially, this will be a more affordable brand than Nothing itself, focusing on better designs at great prices, along with “hard-to-find quality” in its price segment. Later this year, the brand will release two products, a smartwatch and earphones.
Nothing is confident in CMF’s operations, saying the sub-brand has “same focus on user experience as Nothing”. Meanwhile, Nothing itself will continue to focus on “innovating by design” and “pushing boundaries”.
It is learned from the preheating information that CMF by Nothing will be operated by an independent team within the company to ensure that its main products will not be distracting. More details about smartwatches and headphones are expected in the “coming months.” Announced one after another.
