HMD Global has been launching Nokia-branded smartphones for the past six years. The Finnish company announced in September this year that it is expanding its product portfolio and plans to build a comprehensive product ecosystem by launching various HMD-branded products such as smartphones, tablets, feature phones and IoT devices.
▲ Picture source: foreign media nokiamob
According to foreign media nokiamob, the foreign media interviewed HMD’s public relations department and learned more news.
HMD claims that the reason for launching the “private brand” is mainly due to the financial challenges in 2022 that prompted the company to restructure, and the previous licensing agreement with Nokia has only more than two years to expire, only allowing HMD to release 3-4 Nokia smartphones.
HMD also said that the new multi-brand strategy will include HMD’s original product range, as well as Nokia phones and phones from other partners. However, HMD did not introduce which partners they will cooperate with.
In addition, an HMD spokesperson also emphasized that they intend to design a more sustainable and affordable future for consumers and the telecommunications industry. HMD’s current focus is to launch a series of repairable and sustainable smartphones and feature phones. , these phones will become the “foundation upon which momentum will be built” for the new HMD brand.
HMD Global’s official website has now used a new brand logo.
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