The devaluation of the yen has led to price increases for Apple’s iPhone series, as well as products owned by other tech giants. While Nintendo, one of the gaming company giants, is adamant that it does not intend to raise the price of the Switch console in Japan at this time. Due to the significant devaluation of the yen, the price of products such as Apple’s iPhone series has increased by a full 25%. And because of the lack of raw material supply, Reality Labs also announced a $100 price increase for the Meta Quest 2 VR headset.
But so far, none of the console makers have adjusted their RRP (recommended selling price) to account for inflation. Foreign media VGC said this means that for the current dollar-based conversions, game consoles in Japan are about $100 cheaper than in other regions.
Bloomberg asked Nintendo, Microsoft and Sony, the three gaming company giants, whether they plan to raise the price of their consoles in the near future. Nintendo said it had no plans to raise the price of its Switch console, while Microsoft and Sony declined to answer the question.
It is worth mentioning that Forrester analyst Glenn O’Donnell said in an interview with CNBC that he expects chip prices to rise by about 10-15% in the next year, chip makers are facing increasingly serious supply problems, while energy prices, including electricity, are also rising, which will inevitably affect chip manufacturing. Because the manufacture of chips need a lot of electricity.
Accenture global semiconductor director Syed Alam also told CNBC: “The use of more advanced chip products, such as GPUs and high-end CPUs may increase prices.”
