When it comes to Nintendo, usually we think of game characters such as “Mario” and classic works such as “The Legend of Zelda”. However, in addition to games, Nintendo has Other areas such as theme parks and the film industry also “show huge potential.”
According to IGN, Doug Bowser, president of Nintendo of America, recently said in an interview with The Washington Post that ” Nintendo is developing into a mature entertainment company with games as its overall business core .”
▲ Doug Bowser claimed that Nintendo has benefited from movies and is currently fully promoting the film and television development of its game IP.
Doug Bowser claimed that what Nintendo wants to compete for is “people’s entertainment time” and its current development goal is to “go beyond the core business of games”. While launching new devices and new platforms, it will commercialize games, films, theme parks, etc. Various channels allow more people to access its classic IP.
The industry analyst Takao Suzuki believes that ” Nintendo now mainly relies on content rather than hardware to attract users .” Nintendo President Shuntaro Furukawa even said during the previous announcement of “Mario Brothers Movie”, that the company’s current focus is to “go beyond the core business of games” and let others access the IP created by Nintendo through methods other than games.
▲ Nintendo’s “Super Mario Bros. Movie” became an instant hit, giving Nintendo a taste of the sweetness. Picture source movie cover
