In the month of November last year, the top streaming giant introduced a new feature to their streaming platform, Netflix Games. This new feature was to help attract more users to the platform while keeping existing users glued to its services. The gaming service is now approaching its first anniversary, and user engagement leaves a lot to be desired.
Currently, the platform has over 1.7 million daily users since its inception till date. This number is impressive for a service that is barely one year old, but, there are some factors to consider before giving Netflix a thumbs up. One important factor is the number of global subscribers Netflix has at this time.
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Globally, Netflix boasts of over 221 million subscribers from their 2022-second quarter report. Now you can see the problem that Netflix Games is facing. Out of 221 million users, only 1.7 million are actively making use of the gaming feature of the streaming platform.
The number of users on Netflix’s gaming platform is only 0.8% of the company’s active subscribers, which isn’t impressive. Well, it is hard to survive in a gaming industry where the likes of Epic games and other mobile game developing companies exist. Netflix on its part has kept on adding games to its catalogue, hoping that it will be able to attract more subscribers to its gaming platform.
Netflix Games will need to work hard with its development to attract subscribers to play games on the streaming platform. Making popular films and series into games seems to be a good move by Netflix, it just needs a little polishing. From official statements of the companies officials, we can deduce that Netflix is cooking something big for the gaming industry.
