Netflix has begun to adjust prices in some countries and regions today. Cord Cutters News has officially confirmed from Netflix that there has been a price increase in Turkey. It is unclear in other regions.
Briefly compare the data before and after the price increase:
The following is the data after the price increase in February this year:
- Basic: 63.99 TRY/month (approximately RMB 17.35)
- Standard: 97.99 TRY/month (approximately RMB 26.56)
- Premium: 130.99 TRY/month (approximately RMB 35.51)
The following is the data after the latest price increase in Turkey:
- Basic: 99.99 TRY/month (approximately RMB 27.10)
- Standard: 149.99 TRY/month (approximately RMB 40.66)
- Premium: 199.99 TRY/month (approximately RMB 54.21)
Due to the increase in subscription prices in Turkey, Netflix premium users will pay an additional 18.7 yuan per month, an increase of about 53%. Some netizens analyzed pricing in various regions and found that the country with the cheapest Netflix pricing in the world is currently Pakistan, and the most expensive country is Liechtenstein.
Image source Pexels
As Netflix begins to crack down on password sharing, coupled with a series of price increases, the company is expected to report higher revenue next quarter.
In addition, Netflix co-CEO Greg Peters said at the Goldman Sachs annual Communicopia and Technology Conference on Tuesday local time that the company hopes to continue to delve further into the advertising business.
Peters hopes to work with writers on “secondary brand narratives” in episodes, meaning entire storylines could be built around a product or campaign. He also added that he wanted to make the ad “feel more like a part of the universe.”