Since the public beta of Netease’s “Naishuihan” mobile game, the number of players has exceeded 40 million, and the topicality is high enough, so the income will naturally not be below.
According to data from Qimai, the mobile game “Naishuihan” ranked second in July, surpassing “Peace Elite” and other popular two-dimensional games, second only to “Glory of the King”. The producer publicly admitted that the game “has achieved historic success and made a lot of money”.
As a role-playing online mobile game, fashion is the main revenue of “Naishuihan”. The official announced today that the price of the hairstyles that have been put on the shelves will be permanently reduced. For players who have already purchased, the price difference of the products will be refunded in full. This operation is relatively rare in the normal operation of the game.
According to the official statement of the mobile game “Naishuihan”, in the future, most hairstyles in the game will be permanently reduced from the current price of 32 to 68 yuan to 18 to 28 yuan, including hairstyles that are currently on the shelves in the mall. The picture below shows the current hairstyle prices in the mall, and the price reduction will take effect after the update tomorrow.
Netease officials stated that for players who have already purchased hairstyles at the original price, the game will start the after-sales service of “buy an expensive package and get the price difference back”, and will gradually return the price difference for the hairstyles purchased to players in the form of emails.
The first time that the mobile game Naishuihan has reduced its appearance and price. After the first weekly update of the public beta, the game once released the cheapest fashion in MMO history for only 6 yuan, claiming to have successfully attracted “tens of millions of players” to make small payments.
NetEase’s “Naishuihan” mobile game once declared that “it will continue to operate for at least ten years” and “don’t worry about making quick money”, which was considered by many players to be a gimmick, but judging from the current operation and execution of the game, it seems to be a bit realistic of.
