Most Viewed Content:

Apple iPhone 14 Pro dark purple new color first

Apple has just announced the iPhone 14 Pro and...

Intel’s 13th generation Core revealed to have cut PCIe 5.0 SSD support

Intel's 12th generation Core released last year not only...

Meta Acquires Haptic Feedback Startup Lofelt, Continues Its Metaverse Experience

As Facebook parent company Meta Platforms gets involved in...

Ming-Chi Kuo: Product strategy failed, iPhone 14 Plus pre-sale situation is worse

Apple chain analyst Ming-Chi Kuo says that pre-orders for the iPhone 14 and iPhone 14 Plus have been “poor,” suggesting that Apple’s positioning of the two new standard models may have failed. In his latest post on Medium, Kuo explains that pre-orders for the iPhone 14 Pro and iPhone 14 Pro Max are “neutral” and “good” compared to the iPhone 13 Pro and iPhone 13 Pro Max.

More than four weeks of delivery wait times could indicate good demand for the new high-end devices, and it’s “unclear” whether Apple will increase its shipment forecast for the Pro model, but there’s a “growing likelihood” it will cut orders for the iPhone 14 and iPhone 14 Plus, which currently account for about 45 percent of shipments for the entire lineup.

The iPhone 14 and iPhone 14 Plus are expected to be in stock at retail stores on the launch date, “reflecting low demand. As things stand now, pre-order results for iPhone 14 and iPhone 14 Plus are worse than those for the third-generation iPhone SE and iPhone 13 mini. He noted that Apple cut orders for the third-generation iPhone SE and iPhone 13 mini in the first half of 2022 due to low demand.

If demand for these two standard models does not improve, Apple could begin cutting iPhone 14 and iPhone 14 Plus orders as soon as November. Suppliers that are not the primary beneficiaries of Apple’s iPhone 14 Pro models could see revenue start to fall in September and October as a result.

For the iPhone 14 Plus in particular, “pre-order results have been significantly lower than expected. As an effective replacement for the “mini” form factor in the latest iPhone lineup, the 6.1-inch and 6.7-inch display sizes are now the only options, with Ming-Chi Kuo commenting, “Apple’s product segmentation strategy for the standard models has failed this year.”

All four models of the iPhone 14 were announced by Apple last week and have been available for pre-order since September 9. iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max will be released on Friday, September 16, while iPhone 14 Plus will be released on Friday, October 7.

Latest

OnePlus 11 Pro renders out: redesigned camera module

OnePlus has had a busy year in recent times...

Samsung Galaxy S23 Series display sizes leaked ahead of launch

According to available leaks the coming Samsung Galaxy S23 Series will make use of the same screen sizes we see on theS22 Series.

ASUS releases PN52 mini PC with up to R9 5900HX processor

Asus has launched the new PN52 mini-host, equipped with...

Intel Raptor Lake 13th Generation processors boast of a 6GHz peak frequency

Intel Raptor Lake 13th Generation processors iis siad to come with a 6GHz peak frequency hence raising the bar in the industry.

Newsletter

spot_img

Don't miss

OnePlus 11 Pro renders out: redesigned camera module

OnePlus has had a busy year in recent times...

Samsung Galaxy S23 Series display sizes leaked ahead of launch

According to available leaks the coming Samsung Galaxy S23 Series will make use of the same screen sizes we see on theS22 Series.

ASUS releases PN52 mini PC with up to R9 5900HX processor

Asus has launched the new PN52 mini-host, equipped with...

Intel Raptor Lake 13th Generation processors boast of a 6GHz peak frequency

Intel Raptor Lake 13th Generation processors iis siad to come with a 6GHz peak frequency hence raising the bar in the industry.

ZOTAC GeForce RTX 4090 Graphics Card Leaks, Huge Quad-Slot Monster

ZOTAC's next generation NVIDIA GeForce RTX 4090 AMP Extreme...
Threza Gabriel
Threza Gabrielhttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.
spot_imgspot_img

Meta announces it will block harvesting by protecting Facebook’s identifiers

As part of an ongoing series on addressing data abuse, Meta recently shared an update on how our External Data Misuse (EDM) team is...

Intel will soon launch Arc A770/A750 desktop GPU against RTX 3060 and RX 6600

In a recent interview with Digital Foundry and PC Games Hardware, Tom Peterson and Ryan Shrout from Intel's graphics marketing team went on to...

Huawei Mate 50 to achieve satellite communication ahead of iPhone 14: first to access Beidou satellites

Last week, Yu Chengdong mentioned in an interview that Huawei Mate 50 will be equipped with a new communication technology this time, to "poke...