Demand for Apple’s upcoming iPhone 14 could be stronger than the already popular iPhone 13 series, analyst Ming-Chi Kuo said. In a tweet on Thursday, Kuo said his latest survey of Chinese resellers and retailers showed they had to pay the highest upfront deposit ever for the iPhone 14 to ensure a steady supply.
Kuo noted that the prepayment deposit, which is the cost of securing supply for the upcoming smartphone before launch, is “significantly higher” than for iPhone 13, and in some regions, it is as much as double the previous lineup.
“Component supplier and EMS iPhone 14 shipments are forecast to be around 100 million and 90 million units, respectively, in 2H22,” Kuo wrote.” Solid demand for the iPhone 14 in China could reduce market concerns about the risk of order cuts after the iPhone 14 launch.”
Apple has been making steady progress in the Chinese smartphone market. A recent report noted that half of all mobile devices sold during the 6.18 shopping festival were Apple iPhones. other reports indicate that Apple’s devices are taking market share from both domestic and international suppliers.
In addition, some reports indicate that demand for the iPhone 13 series is stronger than past models – and that this demand continues into later in the year than previous product lines.
The iPhone 14 and iPhone 14 Pro lineups are expected to bring a number of upgrades to the iPhone, including camera improvements, styling changes to its front camera bangs, and Apple’s latest A16 processor.