Ming-Chi Kuo recently published an article on medium, revealing that there has been no sign from the supply chain that Apple has begun developing Apple Watch Ultra 3.
Ming-Chi Kuo said that if Apple does not start the research and development process in December, it is basically certain that “Apple will not launch a new generation of Apple Watch Ultra next year.”
Apple launched Apple Watch Ultra 2 on September 13 this year, but Ming-Chi Kuo said that if Apple does not launch the next generation of Apple Watch Ultra next year, it will affect the sales of the Ultra product line and even the entire Apple Watch:
Apple Watch Ultra shipments will fall 20%-30% year-on-year next year
Shipments of the entire Apple Watch product line will decline 10% year-on-year to 35 million units.In Apple’s current product line, although the revenue contributed by Apple Watch is not as much as that of iPhone, among the product lines listed in Apple’s financial report, wearable devices, HomeKit products and accessories business including Apple Watch are all important sources of revenue.
As of the third quarter of 2023, related products contributed US$8.284 billion in revenue, which is higher than the iPad and Mac product lines.
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