Foreign media tweaktown recently published an article analyzing the current marketing model of Microsoft’s subscription service Xbox GamePass and pointed out that this model is favored by the industry and is being learned and adopted by major publishers and developers, thus Promoting profit growth of related businesses.
▲ Picture source: foreign media TweakTown
The article that foreign media emphasized the “early early access” model of Xbox Game Pass. The media pointed out that the biggest difference between this model and similar services such as the Steam platform is that Xbox Game Pass players do not need to “pay lower prices”. For a fee, you can play games under development, thereby increasing the player base and popularity of the game to a certain extent, bringing more player feedback to such games, and providing more room for improvement.
In addition, foreign media said that Microsoft’s “Xbox Game Pass users can purchase the advanced version of the game at a lower price and play the game in advance” is also worth learning. In the game “Starry Sky”, Microsoft adopted this method and “ achieved success”:
Ordinary players can purchase the premium version to unlock the game five days in advance, while Xbox Game Pass users can also upgrade at a lower price to play the game in advance. Microsoft's move will help stimulate the number of Xbox Game Pass subscriptions.Foreign media also said that even free games that join Xbox Game Pass can make profits from Microsoft based on their player base, and developers can continue to improve the quality of the games and continue to add more content to the games, thus benefiting related industries. The development of “service games”.
