Microsoft announced that it will no longer produce and sell Microsoft-branded computer accessories, including mice, keyboards and cameras. This means that Microsoft-branded computer accessories will be withdrawn from the market, ending a nearly 40-year history. Microsoft said it will focus on Surface-branded computer accessories, including mice, keyboards, pens, docking stations, adaptive accessories and more.
Microsoft branded computer accessories used to be the market leader. Starting with the introduction of the first Microsoft mouse in 1983, Microsoft has continued to develop various innovative products such as ergonomic keyboards, wireless mice, HD cameras, etc. However, as market competition intensified and user needs changed, Microsoft-branded computer accessories gradually lost their advantages and appeal.
Microsoft launched the Surface brand in 2012 with the aim of creating high-end, stylish and powerful computers and tablet devices. the surface also has its own line of accessories, such as Surface mouse, Surface keyboard, Surface pen and so on. Microsoft also recently announced a new Surface Dock that provides multiple ports and features for any computer.
Microsoft says the Surface brand will be the new anchor of its computer accessories business, and that Microsoft-branded computer accessories will be discontinued when the inventory is depleted. This also means that users who want to buy Microsoft-branded computer accessories will have to hurry up. For those who like Microsoft-branded computer accessories, this may be a small regret.