According to foreign technology media The Verge reported that Meta wants to use the EU’s Digital Marketplace Act to turn Facebook into an app store, allowing users to download apps directly.
Meta plans to allow users to download apps directly after clicking on Facebook ads without jumping to the app store according to the new EU regulations. This means that Facebook has added an app store attribute to its social function, which will eventually compete with Apple’s App Store and Google’s Play Store head-on.
Android already allows sideloading of apps, and Meta may be the first to try this on the Android platform.
Meta spokesman Tom Channick: “We’re always interested in helping developers distribute their apps, and the new option will add more competition in this space. Developers deserve more ways to easily get their apps to the people who need them.”
