According to The Information, Meta Company paid a celebrity up to US$5 million in order to build an artificial intelligence assistant, just to use his image and voice. It is reported that the celebrity was paid $500 for working in the studio for only six hours and the contract lasted for two years.
Meta founder Mark Zuckerberg showed off the AI assistants at last month’s Connect event, with 28 different personalities using the likenesses of famous people.
For example, the image of model Kendall Jenner was used for Billie, who was portrayed as a big sister giving advice to users. Professional American football player Tom Brady plays Bru, a chatbot used to debate sports topics.
Meta has also invited some well-known creators, such as MrBeast, the most subscribed individual on YouTube, and TikTok star Charli D’Amelio.
The Information reports that Meta was initially willing to pay more than $1 million to use a celebrity’s image, but for big-name stars, they offered more. The report did not reveal which celebrity received $5 million, but described it as a top creator.
Currently, these AI assistants can only communicate through text, but Meta’s promotional video shows snippets of speaking.
In an interview with The Verge, Mark Zuckerberg said there was a “huge need” to create artificially intelligent versions of celebrities. But he said this was “more of a next year thing” due to brand safety concerns, as celebrities want to ensure their images are not used to make questionable statements.
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