Most Viewed Content:

Ford will launch a new electric truck under a new product line

REcent report prove that Ford is planning on launching a new electric vehicle that will come with a new nameplate.

Apple iPhone 14 Pro dark purple new color first

Apple has just announced the iPhone 14 Pro and...

Samsung ships first 3nm Gate-All-Around chips to cryptocurrency mining industry customers as promised

This Monday, July 25, Korean electronics giant Samsung began...

Meta Reels expected to surpass TikTok in short-form video revenue by 2023, agency says

The company is expected to surpass TikTok in revenue in 2023 and become the dominant player in the short video field.

Reels, embedded in Facebook and Instagram, is not an independent short-video product, and the path to use it is hidden, but it has received great attention within Meta. the head of Instagram has said that Instagram will pay more attention to short-video, and will integrate all its video products around Reels. In February this year, Meta announced that it would open up the short video feature Reels to Facebook users in 150 countries around the world. two of Meta’s most important products all accept Reels.

According to Zuckerberg, Meta is going to “make significant changes to Instagram and Facebook to further lean towards video and make Reels a more central part of the experience.

机构称2023年Reels收入有望超越TikTok,扎克伯格可以松口气了?

Earlier this year, at Meta’s (previously known as Facebook) first earnings meeting, Zuckerberg named TikTok five times, and it was reported that Meta’s core product, Facebook, had stalled in user growth, its advertising business had declined, and its stock had plummeted 26 percent in one day, leaving the company on edge. To reassure investors, Zuckerberg said it was all because of TikTok.

Meta’s Q1 2022 results showed that users spent 20 percent of their time using Reels on Instagram and 50 percent of their time using Reels on Facebook. This has brought back the popularity of Meta.

For the time being, Meta is reluctant to put too much commercialization on Reels for the sake of optimizing the content ecosystem, but Reels has started to accept advertising.

According to Youssef Squali, an analyst at Truist, an American financial institution, Reels will generate $5.6 billion in revenue for Meta this year in the U.S. alone, relying on Facebook and Instagram, two big traffic killers. Its rival TikTok is expected to generate $5.96 billion in the U.S., a narrow gap. Once Reels is commercialized, it is expected to surpass TikTok in revenue next year.

机构称2023年Reels收入有望超越TikTok,扎克伯格可以松口气了?

According to market research firm eMarketer, if every minute of user interaction on Reels generated the same amount of ad revenue as Instagram, it would translate into $8 billion in revenue for Meta next year.

The Motley Fool reports that Reels will surpass TikTok in revenue next year.

Latest

Apple Increases Difference Between “Pro” and “Non-Pro” Models to Drive Up Pro Sales

According to the latest information shared by Ming-Chi Kuo,...

PopSockets launches eco-friendly iPhone 14 case made of plant-based polymer material

PopSocket, a case maker, has just expanded its lineup...

Surpassing Brazil, Turkey becomes the world’s most expensive place to sell iPhone 14

For years, Brazil has been famous for selling the...

Vietnamese retailers begin pre-orders for NVIDIA GeForce RTX 4090 GPU

As the availability of the NVIDIA GeForce RTX 4090...

Newsletter

spot_img

Don't miss

Apple Increases Difference Between “Pro” and “Non-Pro” Models to Drive Up Pro Sales

According to the latest information shared by Ming-Chi Kuo,...

PopSockets launches eco-friendly iPhone 14 case made of plant-based polymer material

PopSocket, a case maker, has just expanded its lineup...

Surpassing Brazil, Turkey becomes the world’s most expensive place to sell iPhone 14

For years, Brazil has been famous for selling the...

Vietnamese retailers begin pre-orders for NVIDIA GeForce RTX 4090 GPU

As the availability of the NVIDIA GeForce RTX 4090...

Android 13 minimum memory requirements: less than 2GB RAM can not install GMS

Similar to last year's Windows 11, Google recently also...
Sana
Sanahttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.
spot_imgspot_img

Vietnamese retailers begin pre-orders for NVIDIA GeForce RTX 4090 GPU

As the availability of the NVIDIA GeForce RTX 4090 graphics card draws closer, a retailer in Vietnam has listed a custom model of the...

Android 12L is coming to Samsung foldable for better screen optimization

Android 12L is now available on elidgible Samsung Galaxy foldable devices bringing better multitasking and an improved interface.

Huawei Mate 50 series reservations reached 2.45 million

Yesterday afternoon at 14:30, Yu Chengdong majestically released the Huawei Mate 50 series, the top domestic flagship finally returned after a two-year absence. This...