Most Viewed Content:

OpenAI Launched Assistants API, Allowing Developers to Customize AI Assistants with One Click

At today's OpenAI's first developer conference, OpenAI launched the...

India’s censorship body gave power to remove pirated Movies from platforms

India’s Ministry of Information and Broadcasting announced that its...

Toyota responds to continued production cuts in the next 3 months: easing pressure on dealer earnings

In response to the news that "production will continue...

Meta Reels expected to surpass TikTok in short-form video revenue by 2023, agency says

The company is expected to surpass TikTok in revenue in 2023 and become the dominant player in the short video field.

Reels, embedded in Facebook and Instagram, is not an independent short-video product, and the path to use it is hidden, but it has received great attention within Meta. the head of Instagram has said that Instagram will pay more attention to short-video, and will integrate all its video products around Reels. In February this year, Meta announced that it would open up the short video feature Reels to Facebook users in 150 countries around the world. two of Meta’s most important products all accept Reels.

According to Zuckerberg, Meta is going to “make significant changes to Instagram and Facebook to further lean towards video and make Reels a more central part of the experience.

机构称2023年Reels收入有望超越TikTok,扎克伯格可以松口气了?

Earlier this year, at Meta’s (previously known as Facebook) first earnings meeting, Zuckerberg named TikTok five times, and it was reported that Meta’s core product, Facebook, had stalled in user growth, its advertising business had declined, and its stock had plummeted 26 percent in one day, leaving the company on edge. To reassure investors, Zuckerberg said it was all because of TikTok.

Meta’s Q1 2022 results showed that users spent 20 percent of their time using Reels on Instagram and 50 percent of their time using Reels on Facebook. This has brought back the popularity of Meta.

For the time being, Meta is reluctant to put too much commercialization on Reels for the sake of optimizing the content ecosystem, but Reels has started to accept advertising.

According to Youssef Squali, an analyst at Truist, an American financial institution, Reels will generate $5.6 billion in revenue for Meta this year in the U.S. alone, relying on Facebook and Instagram, two big traffic killers. Its rival TikTok is expected to generate $5.96 billion in the U.S., a narrow gap. Once Reels is commercialized, it is expected to surpass TikTok in revenue next year.

机构称2023年Reels收入有望超越TikTok,扎克伯格可以松口气了?

According to market research firm eMarketer, if every minute of user interaction on Reels generated the same amount of ad revenue as Instagram, it would translate into $8 billion in revenue for Meta next year.

The Motley Fool reports that Reels will surpass TikTok in revenue next year.

Latest

Preview of Volkswagen’s new concept car debuting at Beijing Auto Show

Recently, we learned from the official Volkswagen China that...

More information on GAC Aion AY5 revealed, to unveil at Beijing Auto Show

GAC Aion will release a new pure electric SUV...

Citroen C3 Aircross compact SUV available in fuel, hybrid and electric variants

Citroen a subsidiary of Stellantis, recently previewed a new...

Smart #5 concept car manuscript released: To unveil on April 25

Smart China today released the manuscript drawing of the...

Newsletter

Don't miss

Preview of Volkswagen’s new concept car debuting at Beijing Auto Show

Recently, we learned from the official Volkswagen China that...

More information on GAC Aion AY5 revealed, to unveil at Beijing Auto Show

GAC Aion will release a new pure electric SUV...

Citroen C3 Aircross compact SUV available in fuel, hybrid and electric variants

Citroen a subsidiary of Stellantis, recently previewed a new...

Smart #5 concept car manuscript released: To unveil on April 25

Smart China today released the manuscript drawing of the...

iQOO Z9 and Z9 Turbo phones will be equipped with 1.5K Huaxing C8 screen

iQOO officially announced today that the upcoming iQOO Z9...
Sana
Sanahttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.

German Auto Industry Opposes EU Tariffs on Chinese EVs, Warns of Trade War

The German Automobile Industry Association (VDA) expressed its opposition to the EU's imposition of tariffs on Chinese electric vehicles, saying that such a move...

Tesla Shifts Focus from $25,000 Electric Car to Self-Driving Taxis

Tesla’s much-anticipated low-price electric car project seems to have encountered obstacles. Although Tesla CEO Elon Musk has previously denied relevant reports, Electrek quoted sources...

Elon Musk: Tesla is streamlining sales and delivery system

Tesla CEO Elon Musk posted on the social media platform X that Tesla was streamlining its sales and delivery system. Elon Musk said the...