Meizu’s internal PPT was leaked today, showing that Meizu will launch a new LOGO, and launch unbounded
phones and unbounded cars to lay out unbounded product ecology.
According to the PPT, Meizu will announce a new brand spirit: love unbounded, “explore the unbounded dream time and space with extreme love. Layout phone and car dual tracks, undertake the brand concept, and create a new experience of unbounded integration.”
The PPT also shows that Meizu chose a similar “Mobius strip” as the logo of unbounded products, and “Mobius strip” is also considered to be the creative source of the mathematical symbol “infinity”, which is similar to the Chinese meaning of “unbounded”. match.
Meizu had previously applied for the trademarks of Unbounded Phone and Unbounded Car, and the logo of “Mobius Strip” also appeared in the trademark. Regarding the act of registering the automobile trademark, the relevant person in charge of Meizu Technology responded to the reporter of “Daily Economic News” and said: “In 2022, Meizu Technology and Xingji Times will complete strategic coordination and integrate into the travel technology ecosystem led by Mr. Li Shufu. In the future, Meizu will Continue to make efforts in the field of smart cars, and provide consumers with smart cars, phones, AIoT, lifestyles and other multi-terminal, full-scenario, immersive fusion experiences. For more information, please pay attention to the official release channel.”
According to the Shanghai Securities News, in October last year, Meizu Technology released a number of job offers related to the automotive industry, including new energy vehicle sales consultants, automotive media public relations, mechanical structure engineers, chassis electronic control engineers, etc. This move was interpreted by some people. It is a signal for Meizu Technology to officially enter the field of car manufacturing. At that time, Yang Xueliang, senior vice president of Geely Automobile, responded to the above interpretation through social media: “This is a misunderstanding. Meizu does not build cars, but only provides services for car companies.”
After being acquired by Xingji Times, Meizu Technology has released the FlymeAuto in-vehicle system, which is based on the design concept of Alive Design. The core functions of the Meizu Flyme OS phone system, such as Smart Bar and small window mode, are all available in the FlymeAuto in-vehicle system. The system can be continued, and at the same time there are new functions such as “super desktop”.
Star Age has publicly stated that Meizu Technology has a deep accumulation in the phone industry, especially in the field of operating systems. Through strategic investment, Star Age and Meizu Technology can share resources, further enhance market competitiveness, and accelerate the overall strategy of Star Age. It is understood that the strategy of the Xingji era includes the integration of multi-terminal innovation tracks, through multi-terminal equipment, infrastructure, near-field communication technology, perception interaction technology, software and hardware ecology, and covering the entire scene at the same time to achieve an immersive experience. Smart cars Connecting with the smart cockpit is a key part of the process of perfecting the experience.
The Meizu 20 series will be released this spring, and unbounded phones and unbounded cars are expected to be unveiled at this launch.
