According to the “Wall Street Journal” report, Mark Zuckerberg’s Meta company (formerly Facebook) plans to launch a web version of its Threads social platform earlier this week.
After Threads launched on July 5, the number of users quickly grew to more than 100 million, but most of them were lost quickly, with daily active users dropping by 70% after two weeks and by 85% by mid-August. Thread’s lack of functionality is one of the reasons for user loss, the biggest flaw is that there is no web version available. The Wall Street Journal reports that the web version is one of Threads’ most-anticipated features. Currently, Threads’ web interface only allows users to view specific threads through a browser.
It is noticed that Adam Mosseri, head of Instagram, said on his Instagram personal homepage on Friday that the web version of Threads will be launched soon and has been tested within Meta.
The report also pointed out that people familiar with the Meta plan said that while the current plan is to launch a web version this week, these plans are uncertain and may change.
Sam Saliba, a Silicon Valley tech executive and former head of global brand marketing at Instagram, said, “The web version of Threads will be a major advantage for Meta over the competition with X, and it will give the company a wider reach, more features and better data collection capabilities.”
